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Subaru
Problem
How can a car brand with a unique brand identity appeal to the masses without losing its distinctiveness?
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Insight
The decline of commuter due to the rise of remote work means cars are increasingly being used for leisurely activities with loved ones.
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Solution
Your car should be the least interesting thing about your car. It can be easy to get caught up with all the cool features, but what would the most important and furriest member of the family, with the least to say, care about in a car?
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We want to show that the Subaru experience is less about horsepower and 0-60 times but more about loved ones and the stories you share. Because the features you need are already there.
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