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Research
Strategy
Illustration
Copywriting

Problem

How does a local brick and mortar stand out in a category with numerous brands already covering every corner of the market?

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Insight

A food that brings so much delight shouldn't be enjoyed in the privacy of one's home, it should be shared among loved ones.

And nothing exemplifies that spirit more than the experience of handing a child their first ice cream.

Solution

We want to highlight the joy that ice cream brings, not only to children, but also secretly to the inner child in all of us.

 

No more shamefully digging out of an ice cream tub at night. Molly Moon's new ice cream truck will swirl through the streets of Seattle, debuting the 4 new seasonal flavors before it hits the shops

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